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A smile changes the whole story

Toothpaste brand Crest has launched a series of clever ads to promote its line of toothpaste.
Under the premise of how “a smile changes the whole story”, the ads show several upsetting text messages—however, when a smile is added, the tone of the entire message changes to something pleasant.

Check some out below.

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Source: http://designtaxi.com/news/376101/Clever-Toothpaste-Ads-Show-How-A-Smile-Can-Change-The-Whole-Story/

 

Author: Esperanza van den Ham