swisspost

Swiss Post packages roam the streets

This funny and simple advertising is from Jung von Matt / Limmat for Swiss Post – an outdoor stunt in Lucerne, Switzerland, in which 30 modified packages were seen roaming the streets, looking for their intended recipients.

The technology couldn’t have been simpler: The packages were propelled by remote-controlled cars, operated by 30 professional remote-controlled-car drivers (yes, apparently there is such a thing).

The point? If you miss a package being delivered, you don’t have to collect it at the nearest post office. You can go online (or tot he Swiss Post app via a QR code on the delivery slip) and determine where and when to get your parcel.

In other words, it will come to you.

 

 

Source: http://www.adweek.com/news/advertising-branding/ad-day-packages-roam-streets-looking-their-owners-cute-postal-ad-167343

Author: admin