This funny and simple advertising is from Jung von Matt / Limmat for Swiss Post – an outdoor stunt in Lucerne, Switzerland, in which 30 modified packages were seen roaming the streets, looking for their intended recipients.
The technology couldn’t have been simpler: The packages were propelled by remote-controlled cars, operated by 30 professional remote-controlled-car drivers (yes, apparently there is such a thing).
The point? If you miss a package being delivered, you don’t have to collect it at the nearest post office. You can go online (or tot he Swiss Post app via a QR code on the delivery slip) and determine where and when to get your parcel.
In other words, it will come to you.