Sfeerbeeld

The Contagious Billboard

So, did the yawn epidemic spread to you?
According to a study by the State University of New York, 70% of the people surveyed were found to be guilty of yawning when they saw someone else do the same. Lew’Lara\TBWA, Brazil created this communicable billboard to promote Café Pelé’s coffee. What better way to rid your heavy eyelids than with hot waitresses serving you a good dose of caffeine eh?

Author: Esperanza van den Ham