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EnglishAlbert Heijn (EN)
BECOME AN AH DELIVERY DRIVER
More and more people have their daily groceries delivered at home. Albert Heijn is at the forefront of this dynamic market and aims to continue growing in the coming years. The heroes in this market are behind the wheel of the delivery van and Albert Heijn needs more. Much more. Together with Albert Heijn, we are looking for these heroes.
A REAL CAMPAIGN WITH REAL DELIVERERS
The real Albert Heijn delivery drivers are central to this campaign. In all expressions, so also in our key visuals. We have chosen to capture the delivery drivers in their most recognizable position. Just before they ring the doorbell, with a big customer-friendly smile and a crate full of the tastiest groceries. Here we see Brian, Nina, and Indy. Real delivery drivers from Albert Heijn, on their way to their next delivery address.
REAL LIVE
The delivery drivers of Albert Heijn have a love for their customers and love for the groceries they deliver. Whatever situation they end up in, no matter how high the pressure, they continue to perform at the highest level, with only one goal in mind: a satisfied customer. This sounds nice on paper, but do the delivery staff prove this in practice? We tested it. The ingredients? Real actors, a few hidden cameras, a precarious situation, and our heroes: three real AH deliverers. Have fun watching:
AH ALSO DELIVERS JOBS
In addition to delivering daily groceries, Albert Heijn is also very skilled at delivering a job. We have converted a delivery car into an application car. You can come across this van at any place in the Netherlands to immediately get you a job as a delivery driver. That is … well, why not use the new pay-off … dat is het lekkere van Albert Heijn!
THE POWER OF TEASEN
We placed teasers for the film on the most important social platforms. Curious how it ends? Click and view the entire film. You can then directly apply on the landing page.
DECEMBER PRESSURE
We did what everyone had advised against. December is a busy month in every way. In the media country, too, the crowds are huge. All advertisers want to take their place on TV, online, on the radio or the street. Those are expensive places. Ideal moment for a recruitment campaign? No. Did we do it anyway? Yes. After all, powerful content always knows its place. This was no ordinary production. This was pure choreography. Take a good look!
CONVERSION
We cannot give actual figures, but there are now many new AH delivery drivers driving around.
RALPH INBAR
Hidden cam and prank pioneer. Just a big shoutout to Mr. Inbar.
MORE TO COME
And this is just the beginning. Much more is going to happen. Keep an eye on this page!