EnglishHypertherm (EN)

A-MAZE-ING!

How a maze and Virtual Reality are the ingredients for a successful business to business concept.

Plasma?

Hypertherm is the market leader in the wonderful world called “plasma cutting”. Cutting plasma? Yep, cutting through thick metal using plasma technology. We soon noticed that in this sector everything revolves around the cutting quality of the systems. Samples are scrutinised by the users. Especially now that Hypertherm introduces a brand new system: the XPR300! So, how smoothly does this new system cut off? How are we going to convince Hypertherm online prospects of the cutting qualities?

Honey, I shrunk the kids

Do you know that movie? Weirdo inventor dad accidentally reduces his children with his shrink machine. Brainwave! What if we cut a maze with the XPR300 and make the customers and prospects of Hypertherm virtually shrink and walk around in that maze? Then you can view the cut metal from up close. Great idea! But how?

> 80%

The range within the target group

8.81 SECONDS

The fastest time achieved with ‘easy’ maze

THIS IS SICK!

Just a reaction to the fair in Hannover while playing the game with the Oculus Rift