EnglishRoche Diagnostics (EN)

Put the future together now

A project to our heart. A playground of resources where we combine the latest techniques such as projection mapping with the powerful simplicity of LEGO.

FUTURE

The future is now! With the arrival of three new laboratory systems, Roche proves that they demonstrate their commitment to innovation and are not only ready for the future but have brought the future to “NOW”. And with the “Integrated Core Lab” philosophy, Roche gives its customers the opportunity to control the future. The systems are individual of course of the highest quality level, but can also be combined as true building blocks into the most innovative lab.

CONNECTED

The systems connect, communicate seamlessly with each other and are designed to work together as one lab. Three new systems. Three new building blocks. Roche innovates for the future but knows better than anyone that the importance of a good medical solution is often needed NOW. More capacity. More efficiency. More speed. In order to be able to change the patient’s life. Now and in the future. A short but powerful request to 0930 creative agency: help us launch these three systems!

RISE

Prospects and existing customers are currently putting their future together with Roche. The three laboratory systems (cobas pro – m511 – t711) stand as LEGO models at more than 100 locations. Still. A DM with stopping power.

SHINE

“WOW, those LEGO models of the systems look like the real ones!”. And projection mapping on the systems themselves. A technique that silenced the room.

19.575

The number of LEGO bricks used for the DM

PROJECTION MAPPING

Projecting on the systems themselves. Is that possible? Yes, that’s possible.

WESTERGASTHEATER

Man … what a location!